He'd see hundreds of fake profiles every day on Facebook designed to trick women and extort money from them. It also said it doesn't plan to use information gathered from dating profiles for ads in your News Feed. Buell became the company's president and chief technology officer in and was tasked with cleaning up the company's massive mess and getting people to trust Ashley Madison again. The dating platform opens up opportunities for scams and for thieves to prey on the lonely , said Kevin Lee, a trust and safety architect at fraud prevention company Sift Science. He sees a similar challenge for Facebook. The new dating feature was announced on the same day Facebook confirmed it fired an employee who allegedly used his internal access to stalk women through the social network.